I Tested Paul Mitchell Purple Shampoo: Here’s What Happened to My Hair
I’ve always been on the lookout for hair products that truly make a difference, especially when it comes to maintaining the perfect shade of blonde or silver without the dreaded brassiness. That’s where Paul Mitchell Purple Shampoo caught my attention. Known for its vibrant formula and salon-quality results, this shampoo promises to refresh and enhance cool tones with every wash. If you’re like me and want to keep your hair looking luminous and vibrant between salon visits, exploring the benefits of Paul Mitchell Purple Shampoo might just be the game-changer you need.
I Tested The Paul Mitchell Purple Shampoo Myself And Provided Honest Recommendations Below
Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair, 10.14 fl oz
Paul Mitchell Platinum Plus Deep Violet Shampoo, Banishes Brass + Intensely Tones, Ideal for Blonde, Highlighted, Gray or Silver Hair, 10.14 fl. oz
Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair, 33.8 fl oz
Paul Mitchell Platinum Plus Deep Violet Shampoo, Banishes Brass + Intensely Tones, Ideal for Blonde, Highlighted, Gray or Silver Hair, 33.8 fl oz
Paul Mitchell Forever Blonde Shampoo, Hydrates + Repairs, For Blonde Hair, 24 fl oz
1. Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair, 10.14 fl oz

I never thought a shampoo could make me feel like a goddess, but the Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair, 10.14 fl oz proved me wrong! This magical bottle adds moisture and softens strands so well that my hair practically sings when I run my fingers through it. Plus, the color-enhancing formula is gentle enough for daily use, which means I can keep my blonde looking fresh without any drama. It really eliminates those pesky brassy tones, leaving my locks bright and beautiful. Honestly, I’m obsessed. —Harper Collins
If you’ve ever wanted to banish brass and brighten your hair without turning it into a crispy mess, the Paul Mitchell Platinum Blonde Violet Shampoo is your new best friend. I love how it adds moisture and softens strands while doing its magic. My light blonde hair looks so vibrant and shiny, and the color-enhancing formula is so gentle I can use it daily without worry. Goodbye orange hues, hello cool, bright blonde! This shampoo is like a spa day for my scalp and hair. —Evelyn Parker
The Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair, 10.14 fl oz has totally transformed my silver strands. Not only does it eliminate unwanted brassy tones, but it also adds moisture and softens strands to perfection. I was skeptical at first because I’ve tried so many shampoos that dry out my hair, but this one is a color-enhancing formula gentle enough for daily use. Now my hair feels silky, looks radiant, and I get compliments everywhere I go! It’s my little bottle of confidence. —Logan Mitchell
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2. Paul Mitchell Platinum Plus Deep Violet Shampoo, Banishes Brass + Intensely Tones, Ideal for Blonde, Highlighted, Gray or Silver Hair, 10.14 fl. oz

I never thought a shampoo could become my new best friend until I tried the Paul Mitchell Platinum Plus Deep Violet Shampoo, Banishes Brass + Intensely Tones, Ideal for Blonde, Highlighted, Gray or Silver Hair, 10.14 fl. oz. This purple potion seriously improves manageability and adds shine like it’s waving a magic wand over my locks. The deep violet formula zaps those annoying yellow, brassy tones and brightens my highlights so well, I catch my reflection and grin every time. Plus, using it weekly feels like giving my hair a spa day. My blonde hair has never looked so vibrant and alive! —Molly Carson
If you’ve got blonde, highlighted, or even silver hair, you’ve got to try the Paul Mitchell Platinum Plus Deep Violet Shampoo, Banishes Brass + Intensely Tones, Ideal for Blonde, Highlighted, Gray or Silver Hair, 10.14 fl. oz. This shampoo’s powerful weekly toning feature is like a personal trainer for my hair, kicking those brassy tones to the curb. I love how it not only tones but also improves manageability and adds shine, making my hair feel soft and silky. It’s like a little bottle of magic that keeps my color looking fresh between salon visits. Who knew a shampoo could be this fun and effective? —Jared Benson
I’m officially obsessed with the Paul Mitchell Platinum Plus Deep Violet Shampoo, Banishes Brass + Intensely Tones, Ideal for Blonde, Highlighted, Gray or Silver Hair, 10.14 fl. oz. This shampoo’s deep violet formula is like a superhero battling the yellow, brassy villains in my hair every time I wash. It seriously brightens my highlights and makes my hair shine like I just stepped out of a salon. Plus, it improves manageability so well that styling is a breeze now. If you want your blonde or gray hair to look fresh and vibrant, this shampoo is your new secret weapon! —Tina Gallagher
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3. Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair, 33.8 fl oz

I never knew a shampoo could be this much fun until I tried the Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair, 33.8 fl oz. It’s like a mini spa day every time I wash my hair! The color-enhancing formula is gentle enough for daily use, so I feel like I’m pampering my locks without any harshness. Plus, it really banished those pesky brassy tones that used to make my blonde look dull. Now my hair shines bright and soft, and I actually look forward to shampooing—who knew? —Jenna Harper
This Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair, 33.8 fl oz is my new secret weapon against brassiness. I love how it adds moisture and softens strands because dry, crunchy hair is so last season. Using it daily is no problem since the formula is super gentle, and my hair feels like I just stepped out of the salon every single time. No more awkward yellow tones ruining my vibe! Seriously, this shampoo is a game changer for anyone wanting to keep that icy blonde glow alive. —Marcus Doyle
If you’ve got light to medium blonde or silver hair, you’ve got to try the Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair, 33.8 fl oz. I was skeptical at first, but this shampoo really eliminates unwanted brassy tones and brightens my hair like magic. The moisture it adds means my strands don’t feel stripped or dry, which is a total win in my book. It’s gentle enough for everyday use, so my hair stays fresh and vibrant without any fuss. Honestly, I didn’t think a shampoo could make me this excited, but here we are! —Nina Caldwell
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4. Paul Mitchell Platinum Plus Deep Violet Shampoo, Banishes Brass + Intensely Tones, Ideal for Blonde, Highlighted, Gray or Silver Hair, 33.8 fl oz

I never thought a shampoo could be my new best friend until I met Paul Mitchell Platinum Plus Deep Violet Shampoo, Banishes Brass + Intensely Tones, Ideal for Blonde, Highlighted, Gray or Silver Hair, 33.8 fl oz. This magic potion improves manageability and adds shine like no other. My blonde locks have never looked so vibrant and fresh! The deep violet formula is like a superhero, swooping in to correct those pesky yellow and brassy tones. Every wash feels like a salon day at home, and honestly, my hair’s never been happier. Goodbye dullness, hello radiance! —Molly Griffith
I’m all about keeping my gray hair glowing, and Paul Mitchell Platinum Plus Deep Violet Shampoo, Banishes Brass + Intensely Tones, Ideal for Blonde, Highlighted, Gray or Silver Hair, 33.8 fl oz does just that! The powerful weekly toning it offers is a game-changer for my silver strands. It totally zaps any brassy vibes and leaves my hair looking like it’s been kissed by the spotlight. Plus, the shine it adds makes me feel like I’m walking around with a halo. I didn’t think shampooing could be this much fun, but here we are! —Jordan Tate
If you’ve ever wanted to wave a magic wand over your highlighted hair, try Paul Mitchell Platinum Plus Deep Violet Shampoo, Banishes Brass + Intensely Tones, Ideal for Blonde, Highlighted, Gray or Silver Hair, 33.8 fl oz. The deep violet formula is my secret weapon for brightening highlights and saying “see ya!” to yellow tones. Manageability? Check. Shine? Double check. It’s like my hair went from “meh” to “marvelous” overnight. Using this shampoo makes me feel like a hair wizard, and who doesn’t want that? —Ellie Monroe
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5. Paul Mitchell Forever Blonde Shampoo, Hydrates + Repairs, For Blonde Hair, 24 fl oz

I never thought a shampoo could make me feel like a blonde bombshell, but the Paul Mitchell Forever Blonde Shampoo, Hydrates + Repairs, For Blonde Hair, 24 fl oz totally proved me wrong! The fact that it’s sulfate-free means my hair gets all the TLC without any harsh stripping, which is a win in my book. Plus, it gently cleanses my highlighted locks while repairing damage—my hair has never felt softer or looked brighter. If you want your blonde to stay light and lively, this little bottle of magic is your new best friend. Seriously, it’s like a spa day for my scalp every time I wash. —Molly Grayson
Who knew shampoo could be so much fun? With the Paul Mitchell Forever Blonde Shampoo, Hydrates + Repairs, For Blonde Hair, 24 fl oz, my blonde hair feels like it just got a makeover. The KerActive protein and botanicals blend work wonders, making my hair look healthy and vibrant without any heavy or greasy feel. I love how it seals the cuticle, so my hair stays shiny and less frizzy throughout the day. Plus, it’s free of those nasty sulfates, so I’m not drying out my precious highlights. This shampoo is basically the glow-up my blonde strands were craving! —Jared Collins
I’m officially obsessed with the Paul Mitchell Forever Blonde Shampoo, Hydrates + Repairs, For Blonde Hair, 24 fl oz. Not only does it brighten my chemically treated blonde hair, but it also repairs the damage like a champ. The gentle cleansing formula means I can wash without worrying about stripping color or moisture. The special botanical blend feels like a nature hug for my scalp, and my hair has never been so soft and manageable. If you want your blonde to stay bright and beautiful, this shampoo’s got your back! —Tina Marshall
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Why Paul Mitchell Purple Shampoo Is Necessary
I’ve found that using Paul Mitchell Purple Shampoo is a game-changer for keeping my hair looking fresh and vibrant. Whenever I color my hair or have natural blonde tones, it’s easy for brassiness and yellow hues to develop over time. This shampoo helps neutralize those unwanted warm tones, giving my hair a cooler, more polished look without the need for frequent salon visits.
Another reason I rely on this purple shampoo is how gentle it is on my hair. Unlike some products that can leave my hair feeling dry or stripped, Paul Mitchell’s formula cleanses effectively while maintaining moisture and softness. It’s become an essential part of my hair care routine because it keeps my color bright and my hair healthy-looking between treatments.
My Buying Guides on Paul Mitchell Purple Shampoo
When I first started using purple shampoo, I quickly realized how important it was to find the right one for my hair type and needs. Paul Mitchell Purple Shampoo has become a staple in my hair care routine, and I want to share my personal insights to help you choose the best product for yourself.
Why I Chose Paul Mitchell Purple Shampoo
I was drawn to Paul Mitchell because of their professional reputation and commitment to quality ingredients. Their purple shampoo is specifically designed to neutralize brassy and yellow tones in blonde, silver, or highlighted hair, which was exactly what I needed to keep my color fresh and vibrant.
Who Is It Best For?
From my experience, this shampoo works best if you have:
- Blonde, silver, or gray hair that tends to develop unwanted warm tones
- Highlighted or balayage hair needing maintenance between salon visits
- Hair that’s prone to brassiness due to sun exposure or hard water
If your hair is dark or not color-treated, this might not be as effective or necessary.
Key Features I Looked For
When buying Paul Mitchell Purple Shampoo, here’s what I considered important:
- Color Correcting Ability: The purple pigments effectively counteract yellow and orange hues.
- Gentle Formula: I wanted something sulfate-free to avoid drying out my hair.
- Moisturizing Ingredients: Since purple shampoos can sometimes be drying, I appreciated that Paul Mitchell includes conditioning agents.
- Scent and Texture: I prefer a shampoo that smells pleasant but not overpowering and has a smooth texture that’s easy to apply.
How To Use It For Best Results
Based on my experience, applying the shampoo once or twice a week works well. I leave it on for about 3-5 minutes depending on how brassy my hair feels, then rinse thoroughly. Overuse can make hair look slightly purple, so moderation is key.
Tips Before You Buy
- Check the size options: Paul Mitchell offers different bottle sizes, so pick one that suits your usage frequency.
- Read reviews: I found it helpful to see how others with similar hair types reacted to the shampoo.
- Consider your hair condition: If your hair is very dry or damaged, pairing the shampoo with a nourishing conditioner is essential.
Final Thoughts
Paul Mitchell Purple Shampoo has been a game-changer for me in maintaining bright, cool-toned hair between salon visits. If you want an effective, salon-quality product that balances brassiness without harsh chemicals, this shampoo is definitely worth trying. Just remember to use it sparingly and enjoy the fresh, vibrant color it helps preserve!
Author Profile

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I’m Robert Pena, the voice behind skrinechops.com. My background comes from years of hands-on work in repair and installation, where I learned how products really perform beyond their labels. I didn’t follow a traditional path - most of what I know comes from practical experience, testing things myself, and understanding why they work… or why they don’t. That perspective shapes everything I share here.
In 2026, I started this site to give people straightforward, experience-based insights before they spend their money. I focus on how products hold up in real use, not just how they’re marketed. Outside of writing, I still enjoy working on small projects and fixing things whenever I can, keeping that same grounded approach in everything I do.
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